In today’s market, consumers are no longer focused solely on the core ingredients of food; they value a complete sensory experience, including taste, texture, and appearance. The outer layers of a product—such as batter, predust, and coating—play a decisive role in the final quality, shelf life, and overall appeal of food products. These layers are widely used in meat, seafood, and plant-based protein applications, delivering a delicious, crispy, and uniform eating experience that enhances consumer satisfaction.
Market trends show that consumers increasingly prefer products with a professional appearance, well-balanced texture, and consistent taste, seeking a unique and enjoyable experience in every meal.
The batter stage provides a liquid mixture that enables better adhesion of the coating to the product surface while enhancing texture. Batters are designed for heat-processed products such as fried, grilled, or roasted items, ensuring stronger layer adhesion, a crispier outer shell, and resistance against heat and oil absorption. Moreover, the inclusion of extracts, spices, and flavor enhancers in batters elevates the overall sensory profile.
Predust is a light powder applied before batter or coating. It improves adhesion for subsequent layers, increases coating yield, and enhances crispiness and flavor in the final product. Predust not only supports the efficiency of the production process but also contributes to superior quality and appearance.
The coating stage is the final layer, creating a crispy texture and diverse flavor options that elevate the sensory experience. Coatings help retain moisture and fat, preventing product dryness, while allowing the use of customized flavors to deliver a unique eating experience with an attractive, professional appearance.
With in-house expertise, a dedicated R&D team, and collaborations with leading global brands, Yassepidvash provides fully customized and innovative solutions in marinades and coatings. We design formulations for batter, predust, and coating tailored to the product type, processing conditions, target market, and nutritional requirements (low-salt, gluten-free, plant-based, etc.). Leveraging specialized solutions from Campus for texture systems and VKL for spices and breading expertise, manufacturers can personalize their batter–coating systems according to their product and market needs. These solutions ensure that the final product delivers not only the desired appearance and texture but also a stable, distinctive taste aligned with consumer preferences.
Yassepidvash’s capabilities and services in marinades and coatings include:
By combining expertise, advanced technology, and science-based solutions, Yassepidvash is your trusted partner for savory marinades and coatings—elevating the consumer experience to a distinctive new level.
